1. Encourage change for the better throughout the outbound Travel Industry supply chain to Dubai.
2. Ensure positive and cooperative relations between the tourist boards of the UK and Dubai.
3. Establish a high standard of Health and Safety amongst TAADD (UK & Ireland) members.
4. Promote Ethical Tourism to Dubai.
5. Work to provide the best possible choice for outbound tourists to Dubai.
6. Oversee the highest customer service standards possible amongst members.
7. Provide opportunities for specialised travel-based education and training for members.
8. To act as an impartial arbiter in disputes between members and the public.
9. To publicise members’ activities to the travel trade and the public.
10. To encourage fair competition between member’s in the best interests of the public.
11. Lobby to ensure smooth and easy regulatory conditions for travel to Dubai.
12. Promote a professional and trustworthy image of the industry and its member’s to Dubai.
13. Carry out and communicate industry based research to ensure member’s stay at the cutting edge of the trade and achieve their goals.
14. Represent members’ interests at international events.